The JADE App - Cookie Policy

Introduction

This Cookie Policy explains how The JADE App (“JADE”, “we”, “us”, or “our”) uses cookies and similar technologies on our website, platform, and in communications we send to you.

Cookies and other tracking technologies help us to:

make our platform work properly and securely,
understand how our services are used,
improve your experience, and
provide relevant content and features.

Some cookies are essential to the operation of our platform. Others are optional and only used with your consent. You can manage your preferences at any time.

This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions.

What are cookies & similar technologies?

Cookies are small text files that a website or platform places on your device (such as your computer, tablet, or smartphone) when you visit. They allow us to recognise your device, remember your preferences, and improve your experience.

In addition to cookies, JADE may use other technologies such as:

Web beacons and pixels – small images embedded in web pages or emails that track whether you have opened a message or visited a page.

Tags and scripts – snippets of code that help us measure how you use our platform and improve functionality.

Software Development Kits (SDKs) – tools embedded in our platform or integrations that help us understand how the services are used.

For simplicity, we refer to all of these technologies collectively as “cookies” in this policy.

Session vs. Persistent Cookies

Session cookies are temporary and deleted automatically once you close your browser.

Persistent cookies remain on your device for a set period or until you delete them, and are used to remember your preferences across visits.

First-party vs. Third-party Cookies

First-party cookies are set directly by JADE when you use our platform.

Third-party cookies are set by service providers or partners (for example, analytics or video hosting providers).

The length of time a cookie stays on your device depends on whether it is a session or persistent cookie, and in some cases may be determined by the third-party provider. You can review and manage specific cookies through our Cookie Preference Centre.

Types of cookies we use

Our platform uses different categories of cookies, each serving a specific purpose. Some are strictly necessary for the platform to function, while others help us understand how our services are used or provide enhanced features.

Strictly Necessary Cookies – These cookies are essential for the operation of our platform. They allow you to log in securely, navigate between pages, and access protected areas. Without these cookies, the platform may not function properly.

Performance and Analytics Cookies – These cookies help us understand how visitors use our website and platform. They allow us to measure and improve performance by collecting information such as which pages are visited most often, how users navigate our services, and whether any errors occur.

Functional Cookies – These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use, such as video hosting or chat tools. If you do not allow these cookies, some parts of the platform may not function as intended.

Targeting and Advertising Cookies – These cookies may be set through our platform by our partners to deliver relevant content and measure the effectiveness of campaigns. They may be used to build a profile of your interests and show you relevant information on other websites. They do not directly store personal information but are based on uniquely identifying your browser and device.

First-party and Third-party cookies

Cookies on our platform can be set either directly by JADE or by third parties providing services on our behalf.

First-party cookies – These are placed directly by JADE when you use our website or platform. They help us deliver core functionality, such as keeping you logged in securely or storing your cookie preferences.

Third-party cookies – These are placed by service providers or partners who support our platform. Examples include analytics providers, video hosting platforms, or remarketing partners. These cookies allow us to measure how our platform is used, embed multimedia content, or provide tailored content and campaigns.

The duration and behaviour of third-party cookies may be controlled by the provider. For more information about how these providers use your data, please review their individual privacy or cookie policies, or visit our Cookie Preference Centre.

How to manage your preferences

You are in control of your cookie preferences. There are several ways you can manage, limit, or withdraw consent:

Cookie Banner and Preference Centre – When you first visit our website or platform, you will be asked to set your cookie preferences. You can change these at any time through our Cookie Preference Centre, usually accessible via the footer of the site.

Browser Settings – Most web browsers allow you to block or delete cookies through their settings. You can usually find these options in the “Privacy” or “Security” sections of your browser. Please note that if you block all cookies, parts of our platform may not work correctly.

Opt-out Tools – Some providers offer their own opt-out tools. For example, you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Device Settings – If you are accessing JADE through a mobile device, you may also be able to control certain types of tracking through your device’s privacy or advertising settings.

Please remember that essential cookies cannot be disabled, as they are necessary for the platform to function securely and properly.

Cookies in emails

We may use cookies and similar technologies in some of the emails we send, to help us understand how our communications are received and to improve their relevance.

Tracking pixels – Emails may include a small image (known as a pixel) that lets us know whether an email has been opened and whether links within it have been clicked.

Personalisation – If you interact with an email, your contact details may be linked with your platform activity to provide a more tailored experience.

Managing email tracking – If you prefer not to be tracked in this way, you can set your email client to block images or avoid clicking links in the message. You can also unsubscribe from our communications at any time.

These technologies are only used in our business communications with agents, counsellors, and institutions. They are not used for students or end-users outside of our platform.

Consequences of refusing cookies

You can choose to refuse or block cookies, but please be aware that this may affect your experience of the platform.

Essential cookies – If you disable or block strictly necessary cookies, you may not be able to log in, access secure areas, or use key features of the platform.

Performance cookies – If you opt out of these, we will have less information to understand how the platform is used, which may limit our ability to improve your experience.

Functional cookies – If you block these, certain features such as embedded videos or saved preferences may not work properly.

Targeting cookies – If you disable these, you may still see content or campaigns, but they may be less relevant to you.

We aim to ensure that you always have choice and control, but some cookies are necessary for the platform to function securely and as intended.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect:

changes in the law or regulatory guidance,
updates to the cookies or tracking technologies we use, or
improvements in the way we provide our services.

When we make significant changes, we will take steps to notify you, such as updating the “last revised” date at the top of this page, showing a notice on our website, or contacting you directly if appropriate.

We encourage you to review this Cookie Policy regularly so that you remain informed about how we use cookies and how you can manage your preferences.

Cookie Policy: clear & simple

The JADE App Cookie Policy

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